We focus on creating buzz and traffic surrounding specific events and event series. Our attention is paid to strengthening your community of loyal consumers and building buzz. We focus on generating buzz for specific events, while many social media projects are focused on long-term brand building. Our attention to your specific events and event series act as an extension to your long-term social media plan — they enhance it and act as a bold addition to it, often catching the attention of consumers who otherwise may have not noticed your brand.
Our goal is to identify the people who will engage and support the goals of the event, and we get them to join the conversation and spread the word. This group of people start the buzz, and help to build a strong community of people who support your event and efforts. Before you know it, a core group of 20 supporters turns into hundreds of supporters and even more people who are now aware of, and even interested in, your event and brand.
We offer connection gathering, conversation sustaining, buzz building, and brand conversion strategies.
Most importantly, we look to extend the impact of an event by amplifying the experience of the consumer through their own social networks.
Why do social media around events? Read this blog post to understand the impact of social media surrounding events.
Buzz Building
Creating buzz around an event and sustaining it takes work. That is where identifying influencers in your audience comes into play.
These influences will certainly get excited about event, your brand, and what you have to offer. Once they are excited, there is no doubt they will be talking and others will be listening and following.
These influences are encouraged to build buzz throughout their social networks. Most commonly that means using the most well-known and most used social media platforms first and foremost — this includes Facebook, Twitter, LinkedIn, MySpace, Digg, to name a few at the top of the list. To expand reach, reaching out to followers on any other social networking sites where it makes sense to do so is encouraged as well.
