What does the average 35 year old small business owner do when faced with a couple hours of waiting in Chicago’s Union Station? First, you whip out the Mifi, crank up the laptop, switch on the noise-canceling headphones and tune out the world while catching up on email. That’s not what I did recently. I [...]
According to a recent blog post by Mitch Joel, ghost blogging is some sort of sin. Generally speaking, related to all forms of content generation, my feeling is that transparency it key to all relationships between companies/brands and clients/customers. If an celebrity is passing of their blog posts as their own, it’s almost expected. We [...]
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Navigating business strategy is a bit like a road trip. You need to plan ahead, pay attention at each turn, and reflect on how you got there in case you need to adjust for the next trip. My family likes to take road trips. I combine a business meeting with a long weekend and suddenly [...]
Here is a short video report from Stephen Clark of WXYZ. He and I did a little interview via Skype about the 2010 Barrett-Jackson Auto Auction in West Palm Beach Florida. Stephen does alot of these cool Skype pieces, you can follow him at http://twitter.com/sclarkwxyz
Many of the hotels I have stayed in recently have provided flat-screen HD televisions. However, and this is the key, they were not connected to an HD source. Grainy TV on an HD set is almost worse… Event marketers are creating experiences that are built within the framework of amazing props and displays, but they [...]
Recently I had a conversation with a client who is involved in a program that is currently putting over 50,000 consumers behind the wheel of a new (brand) vehicle. The brand that is behind this effort is not connecting that program with any sort of social media… at all. I explained a simple idea. What [...]
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Here are Latitude Software, we are embarking on a new chapter in our business that involves identifying services that compliment our strength areas. Of course, I should quickly describe our strength areas. Data capture and custom software solutions sums it up, but what does that mean in real life? It means we deploy software solutions [...]
